Forbo Flooring Systems, Hazle Township, Pa. Wilsonart, (LaminArt), Temple, Texasįlooring: Armstrong, Lancaster, Pa. General Contractor: Penn’s Grant Corp., Doylestown, Pa.įixtures: T.C. – Kate Paine, director of marketing communications, branding and designĭesign: Landor Associates, New York – Richard Ford, executive creative director Craig Byers, associate creative director Roberta Wright, senior designers, branded environments Tim Radville, designer Paul Verga, project director Melissa Mish, senior client managerĪrchitect: George Donovan AIA & Associates Architects, Bendminster, Pa. Retailer: Pennsylvania Liquor Control Board, Harrisburg, Pa. Green Building Council’s LEED guidelines, Landor utilized green roofs, sustainable lighting, eco-friendly materials and water efficient fixtures to create an environment that is sustainable as well as inviting. The store also includes several green store design elements. The prototype store at Bucks County is the first PLCB shop to transform, with others to adopt the new look over time. “Shoppers leave feeling inspired, informed, surprised and eager to return,” she says. Melissa Mish, senior client manager, says detailed product information on the shelf level and in-store signage further encourage exploration and learning. “We utilized strategic touchpoints on the customer’s shopping journey to ensure this information was easy to access and use,” says Craig Byers, associate creative director, Landor.ĭiscovery areas within the store are designed to feature products and expanded information such as drink recipes, travel imagery and employee opinions. So the new design focuses on providing relevant information on the ingredients, origins, appropriate food pairings and product stories so consumers can purchase with confidence. During consumer research, the team discovered that while there are many consumers who enjoy shopping for wine and spirits, they don’t necessarily consider themselves proficient at it. Customers and employees are also required to wear masks and practice social distancing at all times.Before designing a new retail brand experience for Fine Wine & Good Spirits, the retail operation for the Pennsylvania Liquor Control Board (PLCB ), the retailer teamed with Landor Associates (New York) to re-examine the brand and its customers. The first hour of each store’s opening will be reserved for customers with a higher risk of the coronavirus, especially for those who are age 65 or over.
Fine Wine & Good Spirits at 8156 Ogontz Ave., WyncoteĮach store will have guidelines in place when they reopen, including a limit on the number of customers inside to no more than 25 people at a time.Fine Wine & Good Spirits at Melrose Shopping Center, 103 W.Fine Wine & Good Spirits at 1500 Garrett Road, Upper Darby.Fine Wine & Good Spirits at 5235 Frankford Ave.Fine Wine & Good Spirits at 3720 Main St.Fine Wine & Good Spirits Premium Collection at 1515 Locust St.Fine Wine & Good Spirits Premium Collection at Top of the Hill Plaza, 8705 Germantown Ave.Fine Wine & Good Spirits Premium Collection at 180 W.Fine Wine & Good Spirits at Ivyridge Shopping Center, 7146 Ridge Ave.Fine Wine & Good Spirits at Adams and Tabor Center, 730 Adams Ave.Fine Wine & Good Spirits at Pennypack Circle Shopping Center, 8204 Roosevelt Blvd.Fine Wine & Good Spirits at 2401 Vare Ave.
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