It’s how others will identify you, it’s part of your branding, and it’s how others view your business and associate your goods or services with your business. Your business name is vital to your business. How Important Is Your Business Name to Your Business? You’ll need to be as detailed as possible about how you’ll use the product trademark to identify your goods. Similar to a business name trademark application, which requires you to select the classes your company covers, product trademark applications ask you to select the classes your product covers - just with more specificity. So while your business name and product names could match, they don’t have to do so. Mercedes-Benz® is a company name, and its products are cars with different names and different models of each sub-brand. Cars offer one example of product names that become their own brand and may warrant a trademark. If your product name simply describes the product, then it’s unlikely to qualify for a trademark. If your products have a unique name, you also may opt to trademark them - if those product names meet trademark eligibility requirements. By trademarking your business name, you brand the face of your company. If your business sells products, you may wish to register your business name for trademark as well as your products. However, registering a trademark makes it easier to enforce while offering wider protection.
Trademarks vest once they’re in commercial use, so you don’t need to register a trademark in order to have one. Am I Required to Register My Business Name for Trademark?
Their purpose is to protect against consumer confusion. However, people often use the term trademark to reference both. A service mark is a word, logo, phrase, symbol, or design used to brand and distinguish a service from all other services. A trademark is a word, logo, phrase, symbol, or design used to brand and distinguish a good from all other goods.
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